Lets' Break This Down

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Sponsored Content Tips

  • Follow Best Practices
  • Write ad headlines that are under 150 characterConcise headlines lead to more engagement.
  • Keep descriptive copy under 70 characters could be truncated on desktop.
  • Keep descriptive copy under 70 characters could be truncated on desktop.
  • Feature a clear CTA (call to action), so your audience know how to act according to their interest.
  • Use sponsored content ads specs for more detailed information to guide your ad creation.
  • Use sponsored content ads specs for more detailed information to guide your ad creation.

Mix It Up!

Effective ads may or may not be creative, but if you can package some good creative in with a message that appeals to a strong need or want within your target audience, it will certainly help.

Grab Attention 

Focus on getting all the attention from the beginning of your advertisement. This can make your audience watch/read longer.


Try to be original through and through. Create authentic and meaningful ad content to establish trust with your audience.

Get to the point

Add only necessary content  to your ad, share information that is useful and relevant to your audience. Be direct.

Connect with the audience

Include human interest stories that connect to your brand and will enable your audience to establish an emotional connection.

Content Analysis

Analyze, offer insights and key takeaways will keep your content from feeling generic and help establish thought leadership.

Accessibility & Flexibility

Use rich media (like video, audio or other elements) by incorporating Youtube, Vimeo and Slideshare videos. 

What is your marketing goal?

See which ad solutions can help you get the results you’re looking for. Look for new ways to win the hearts and minds of your audiences.




Ad Recall & Awareness

Capture the attention of potential new customers and keep your brand top on mind with existing new ones.

Grow consideration & Interest

Influence potential customers in the opinion shaping moments when they are most receptive to your message.

Focus to Drive Action

Reach potential customers in decision making moments and make it easier for them to take meaningful actions that you can measure.

importance of social media marketing  

Increased Brand Awareness

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility since you will be engaging with a broad audience of consumers. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.

Improved Search Engine Rankings

Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords. 

Benefits of Instream Video Ads

Rather than placing a piece of content on the Internet and hoping that SEO and other solutions will convince your customer to click through and watch whatever you have to offer, you target your customers based on their interests in Rugby & Basketball. 

In-Stream Video Ads are Cost-Effective

If you don’t have a lot of cash to spend on your marketing efforts, In-Stream ads can be very effective. Often, In-Stream advertising is a more affordable method of video marketing than crafting content and promoting it yourself. It also requires a great deal less time and effort than constantly producing new and engaging pieces of content.

In-Stream Ads are flexible

With In-Stream ads, you can often choose whether you want to force the customer to watch the entire ad, or whether they should be given the opportunity to click away from whatever they’re viewing after a set period of time – perhaps five seconds.

It will cost a lot more to push your viewer into watching the entire advertisement, but this can be a worthwhile investment for some companies. With reference from youtube video ads, research tells us that around half of all viewers will watch a complete in-stream advertisement regardless of whether they have the option to skip the ad.

Tips for In-Stream Advertisement

In-Stream advertisements can be incredibly effective, but like any form of marketing, it’s crucial to make sure that you’re taking the right steps to engage your audience. With in-stream advertising remember to:

  • Target relevant audience members - For instance, an advertisement for the upcoming Rugby 7's circuit season would fit well into the rugby fans watching rugby on our website.
  • Capture their attention in the first five seconds - Doing this will make it more likely that your viewers will continue to watch when the "skip" option is available
  • Keep it short and sweet - Even if your customers watch the whole way through, they will expect an advertisement to be brief and engaging. Keep it concise.

Don't be Stranded.

We are here for you. Contact our sales team and marketing experts for any inquires. 

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