Lets' Break This Down
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Sponsored Content Tips
Mix It Up!
Effective ads may or may not be creative, but if you can package some good creative in with a message that appeals to a strong need or want within your target audience, it will certainly help.
Focus on getting all the attention from the beginning of your advertisement. This can make your audience watch/read longer.
Try to be original through and through. Create authentic and meaningful ad content to establish trust with your audience.
Get to the point
Add only necessary content to your ad, share information that is useful and relevant to your audience. Be direct.
Connect with the audience
Include human interest stories that connect to your brand and will enable your audience to establish an emotional connection.
Analyze, offer insights and key takeaways will keep your content from feeling generic and help establish thought leadership.
Accessibility & Flexibility
Use rich media (like video, audio or other elements) by incorporating Youtube, Vimeo and Slideshare videos.
What is your marketing goal?
See which ad solutions can help you get the results you’re looking for. Look for new ways to win the hearts and minds of your audiences.
Ad Recall & Awareness
Capture the attention of potential new customers and keep your brand top on mind with existing new ones.
Grow consideration & Interest
Influence potential customers in the opinion shaping moments when they are most receptive to your message.
Focus to Drive Action
Reach potential customers in decision making moments and make it easier for them to take meaningful actions that you can measure.
importance of social media marketing
Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility since you will be engaging with a broad audience of consumers. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
Improved Search Engine Rankings
Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Let’s face it, everyone uses Google to find information, and they likely won’t navigate past page 1 because their answer normally is on the first page of results. If your business website isn’t ranked towards the top of search engine results, you should probably adjust your search engine optimization strategy. To give yourself the best chance of ranking better through social media, create high quality content that integrates your targeted keywords.
Benefits of Instream Video Ads
Rather than placing a piece of content on the Internet and hoping that SEO and other solutions will convince your customer to click through and watch whatever you have to offer, you target your customers based on their interests in Rugby & Basketball.
In-Stream Video Ads are Cost-Effective
If you don’t have a lot of cash to spend on your marketing efforts, In-Stream ads can be very effective. Often, In-Stream advertising is a more affordable method of video marketing than crafting content and promoting it yourself. It also requires a great deal less time and effort than constantly producing new and engaging pieces of content.
In-Stream Ads are flexible
With In-Stream ads, you can often choose whether you want to force the customer to watch the entire ad, or whether they should be given the opportunity to click away from whatever they’re viewing after a set period of time – perhaps five seconds.
It will cost a lot more to push your viewer into watching the entire advertisement, but this can be a worthwhile investment for some companies. With reference from youtube video ads, viewers will watch a complete in-stream advertisement regardless of whether they have the option to skip the ad.
Tips for In-Stream Advertisement
In-Stream advertisements can be incredibly effective, but like any form of marketing, it’s crucial to make sure that you’re taking the right steps to engage your audience. With in-stream advertising remember to: